NEWS RELEASE
WATERLOO REGIONAL POLICE/MADD CANADA
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The Waterloo Regional Police Service is honoured to host MADD (Mothers Against Drunk Driving) Waterloo Region’s National Project Red Ribbon launch on November 9, 2023.
Community partners will join members from MADD to help raise awareness about the risks and consequences of driving under the influence of alcohol and/or cannabis or other drugs.
Project Red Ribbon began on November 1, 2023 and runs until January 8, 2023.
Throughout Project Red Ribbon, thousands of red ribbons and red ribbon vehicle decals will be distributed throughout Waterloo Region and across Canada.
“Impaired driving remains the leading criminal cause of death in Canada,” said Mark Crowell, Chief of Police. “We are proud to support this campaign and call upon all citizens to proudly display their red ribbons, sending a strong message that we will not tolerate impaired driving. Together, we can make our roads safer and prevent tragic deaths.”
Members of the community are encouraged to play an important role in road safety by committing to:
- planning ahead and arranging for a designated driver or public transportation
- offering a sober ride to a friend who has been consuming alcohol or drugs
- calling 9-1-1 to report suspected impaired drivers
Media and members of the community are welcome to attend the national launch event on Thursday November 9, 2023, at 1:30 p.m. at Waterloo Regional Police Service Headquarters, 200 Maple Grove Road, Cambridge, Ontario.
For more information about Project Red Ribbon visit the MADD website.
The Waterloo Regional Police Service would like to wish everyone a safe and enjoyable holiday season.
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