For over 50 years, Stag Shop has been at the forefront of promoting sex positivity, open-mindedness, and sexual well-being. Established in 1972 by the Horea family, the journey began at 7 King Street in Waterloo, Ontario. Back then, societal taboos around adult novelty stores made every step forward a challenge. Yet, armed with resilience and a vision that sexy should mean fun, the Horeas pushed past stereotypes to create a shopping environment that is both tasteful and welcoming.
The early days of Stag Shop built a reputation around beautiful Halloween costumes and fun, flirty accessories, but the store quickly grew into something much more impactful. Over the decades, the Horea family built an empire of adult fun stores, becoming leaders in the conversation around sexual health and wellness. Their stores are no longer just retail spaces—they are hubs of education, acceptance, and exploration.
A Fresh Start: Stag Shop's New Location
Recently, Stag Shop relocated to a bright and spacious new home at 1170 Franklin Boulevard in Cambridge. The move was driven by a desire to better serve their growing customer base with enhanced parking, a refreshed layout, and expanded inventory. The new location offers a more comfortable shopping experience, inviting customers to browse and explore with ease.
Director of Marketing Sarah Goertzen highlights the thoughtfulness behind the new space: "We wanted a fresh, welcoming atmosphere that could better accommodate our diverse range of products while offering easy access and convenience for our customers."
More Than Just a Store: A Resource for Exploration and Education
Stag Shop is not just about products—it is about creating a space where curiosity is celebrated, and questions are encouraged. The team takes pride in hiring knowledgeable staff who are trained to assist customers with warmth and professionalism. From first-time buyers looking for beginner-friendly options to seasoned shoppers exploring new products, everyone is welcome.
"We want people to know that we prioritize sexual health and well-being in everything we do," Goertzen shares. "Our goal is to provide not just products but also valuable resources and informed guidance."
One standout initiative is Stag Shop University, an online hub offering expertly crafted brochures and resources to answer common questions like, “What is the best vibrator for beginners?” or “How can I spice up my relationship?” Customers can access these resources here.
A Commitment to Community
Beyond their retail operations, Stag Shop is deeply involved in supporting communities across Canada. Their partnerships with local organizations and charities reflect their belief in building connections and breaking down barriers around conversations about sexual health.
With a community support page in development, Stag Shop aims to highlight these partnerships online, creating transparency and encouraging others to get involved.
A Welcoming Space for All
Stag Shop has evolved from a single storefront into a symbol of sex-positivity and inclusivity. Whether you are looking to explore something new, enhance your relationship, or simply educate yourself, the Stag Shop team is ready to welcome you with open arms.
Visit their new Cambridge location or explore their online store at StagShop. Open your mind, embrace curiosity, and discover why Stag Shop remains a trusted name in sexual wellness for over five decades.