NEWS RELEASE
PROVINCIAL JUNIOR HOCKEY LEAGUE
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CAMBRIDGE – The Provincial Junior Hockey League is pleased to announce a six-year partnership agreement with the Canadian-based online ticketing platform, Showpass. This advanced technology will allow to fans to purchase their tickets ahead of time and in-person digitally for the upcoming 2024-2025 season and beyond.
A select group of teams will pilot the Showpass platform to start the upcoming season, with full league integration planned in future years. PJHL teams will have the ability to sell tickets, pre-packaged items, in addition to current cash at the door strategies. PJHL commissioner Terry Whiteside looks forward to giving fans more versatility when purchasing tickets for their favourite PJHL team.
“The PJHL is excited to start a pilot program with Showpass” says Terry. “We’re positive teams jumping on early will see the immediate benefit, and teams will continue to join as we continue our partnership. We’re excited to provide teams and fans more ways to connect in a digital space.”
Showpass has a strong experience of promoting events from festivals, concerts, to other local hockey games, including operating as the online ticketing platform for the Western Hockey League’s (WHL) Vancouver Giants. The program will allow PJHL teams to connect with new audiences and expand their digital marketing footprint.
Showpass CEO and Founder Lucas McCarthy voiced his excitement in partnering with the PJHL.
“Showpass is all about celebrating local sports and creating unforgettable experiences for fans, which is why we’re so excited to team up with the PJHL. We are proud to be backing the rising stars of hockey in Ontario and watching them chase their dreams.”
Showpass will be providing teams with the necessary tools to succeed in the digital age as part of the agreement. The online platform will allow teams to market their games through the Showpass home page, reaching new audiences and supporting communication with current fans.
For more information on Showpass, visit www.showpass.com/. Please contact your team of choice for ticketing options when implemented.
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